As the horses came out of the starting gate, one ran as if its shoes were on fire, like winning was the only option to put the fire out! As the race went on, the lead horse extended its lead. What this horse had was pure, wide-open, accelerating speed – FIRE
As the horses turned the final curve, coming down the home stretch, the horse that was leading all the way was now in the rear, all alone. You can have all the speed in the world to get out in the lead, but if you are not prepared to go the distance, your headline will read: Committed To Starting Fast, Unprepared To Go The Distance! – PLAN 2B GREAT!